Title
Microeconomics for MBAs: The Economic Way of Thinking for Managers,New
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This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of realworld firms, will find relevant to their career goals.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this textbook? A: This textbook has seven hundred sixteen pages. It provides comprehensive coverage of microeconomics tailored for MBA students.
- Q: What type of binding does this book have? A: This book features hardcover binding. This durable binding is ideal for frequent use and ensures longevity.
- Q: What are the dimensions of this textbook? A: The dimensions are seven point seven six inches in length, one point five inches in width, and nine point zero two inches in height. These dimensions make it a manageable size for students.
- Q: How should I read this textbook for best understanding? A: To best understand this textbook, read it chapter by chapter, focusing on the 'Perspective' sections for deeper insights. Engage with the review questions to enhance comprehension.
- Q: Is this textbook suitable for non-MBA students? A: Yes, this textbook is suitable for non-MBA students as well. It provides intuitive economic thinking that can benefit anyone interested in management and economics.
- Q: Are there any multimedia components included with this book? A: Yes, the book includes a DVD featuring modules of Professor McKenzie. This multimedia component helps clarify complex arguments and serves as a revision aid.
- Q: How can I care for this textbook? A: To care for this textbook, keep it in a dry, cool place and avoid exposure to excessive moisture. Handle it gently to maintain its condition.
- Q: Is this book a good resource for learning economics? A: Yes, this book is an excellent resource for learning economics. It minimizes mathematical complexity and emphasizes intuitive understanding, making it accessible.
- Q: What should I do if I receive a damaged book? A: If you receive a damaged book, contact the seller immediately for a return or exchange. Most sellers offer a return policy for such cases.
- Q: Is this textbook appropriate for self-study? A: Yes, this textbook is appropriate for self-study. Its clear structure and engaging content allow learners to navigate the material independently.
- Q: What topics are covered in this textbook? A: This textbook covers various topics in microeconomics, focusing on theory and its application in management. Review questions and real-world examples enhance learning.
- Q: Who is the author of this textbook? A: The author of this textbook is Richard B. McKenzie. He is known for his expertise in economics and his ability to make complex concepts accessible.
- Q: What is the target audience for this book? A: The target audience for this book is MBA students and professionals in management. It is designed to equip them with essential economic thinking skills.
- Q: Can this book be used for classroom teaching? A: Yes, this book can be effectively used for classroom teaching. Its structured approach and discussion questions facilitate classroom engagement.
- Q: Does this textbook include case studies? A: Yes, the textbook includes case studies that apply microeconomic theory to real-world management issues. These case studies encourage critical thinking and discussion.