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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Microeconomics in Context challenges conventional approaches to the field by covering the physical and social/psychological factors influencing economic activities before introducing underlying principles. Unlike other titles, the authors present a broad look at economics in context, allowing students to connect their view of the real world with key economic concepts. The authors highlight how goals and values shape people's decisions in all aspects of their lives, including on economicrelated issues. The text features coverage of all three types of economies: the business economy involving commercial firms; the public purpose economy focusing on government, nonprofit, and nongovernmental organizations (including international agencies); and the core economy of households and communities.
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