Millennials And The Pop Culture

Millennials And The Pop Culture

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Strategies For A New Generation Of Consumers In Music, Movies, Television, The Internet, And Video Games.In This New Book, William Strauss And Neil Howe Do For The Entertainment Industry What They Did For Colleges, The Armed Forces, And Others Who Design Or Sell Products For Today'S Young People. They Explain How, And Why, Millennials Have Grown Up To Be So Different From What Nearly Everybody Expectedand How To Turn This New Youth Tide To Your Advantage.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of the book 'Millennials and the Pop Culture'? A: The book explores strategies for understanding and catering to Millennials as consumers in various entertainment sectors, including music, movies, television, the internet, and video games.
  • Q: Who are the authors of 'Millennials and the Pop Culture'? A: The book is authored by William Strauss and Neil Howe, who are known for their insights into generational trends.
  • Q: What type of condition is the used book in? A: The used book is listed as being in good condition, suitable for readers looking for a pre-owned copy.
  • Q: What is the publication date of this book? A: The book was published on March 1, 2006.
  • Q: How many pages does 'Millennials and the Pop Culture' contain? A: The book contains 247 pages, providing a comprehensive look at its subject matter.
  • Q: What format is 'Millennials and the Pop Culture' available in? A: The book is available in a paperback format.
  • Q: Is there any specific material used in the book's binding? A: The book does not specify any particular material used in its binding, but it is a paperback edition.
  • Q: What is the significance of this book for marketers? A: This book provides valuable insights for marketers aiming to understand the unique characteristics and preferences of the Millennial generation.
  • Q: Can this book help in understanding generational differences in consumer behavior? A: Yes, it discusses how Millennials differ from previous generations, which can aid in tailoring marketing strategies.
  • Q: Is 'Millennials and the Pop Culture' suitable for readers outside the marketing field? A: Absolutely, the book can benefit anyone interested in understanding cultural shifts and generational dynamics in contemporary society.