MINIA Rebirth of An Iconic Brand: How did MINI succeed in creating the passion behind the brand,Used

MINIA Rebirth of An Iconic Brand: How did MINI succeed in creating the passion behind the brand,Used

In Stock
SKU: DADAX3844330585
Brand: LAP Lambert Academic Publishing
Condition: New
$92.41
Quantity
Add to wishlist
Add to compare

Sold by Ergodebooks, an authorized reseller.

Returns accepted within 30 days | support@ergodebooks.com

Verified
Shipping Information
  • Free Standard Shipping — United States only
  • Processing Time: 1–3 business days
  • Estimated Delivery: 3–5 business days after dispatch
  • Double-boxed, fully insured & discreetly packaged
  • Tracking number sent via email once dispatched
  • Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund

Returns accepted within 30 days of delivery.

Damaged or Defective Item

Free return shipping + replacement or full refund

Wrong Item Received

Free return shipping + replacement or full refund

Change of Mind

Return shipping at customer's expense · 25% restocking fee applies

All returns require a Return Authorization (RA) number before sending.

To initiate a return, contact us:

support@ergodebooks.com +1 (281) 738-1050
View Full Return & Refund Policy
Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

How did MINI achieve all that frenzy around its brand? How come an automobile company gathers tens of thousands members and millions of posts at a virtual forum? Why is so important for a car manufacturer to be seen as a fashion statement and be associated with art? Is MINI really seen as standing above competition in the major points of its claimed value proposition? Where do might some major risks for the company's brand value come from? The book tries to answer all these questions and provide some other useful insights from the true success story within the automobile industry of the last decade.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed