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MissionBased Marketing: Positioning Your NotforProfit in an Increasingly Competitive World,New
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A direct, practical guide revealing how you can lead your notforprofit to success through missionbased marketingNow in a Third Edition, MissionBased Marketing is a direct, practical guide showing how you can lead your notforprofit to success in a more competitive world. This book provides the knowledge and skills you need to build a marketdriven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of handson advice and realworld examples Other titles by Brinckerhoff: MissionBased Management: Leading Your NotforProfit In the 21st Century, FaithBased Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of MissionBased Venture DevelopmentFilled with new material, this book appraises the trends that have dramatically affected the notforprofit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred fifty-six pages. It's designed to provide comprehensive insights into mission-based marketing for not-for-profits.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and longevity, making it suitable for repeated use.
- Q: Who is the author of 'Mission-Based Marketing'? A: The author is Peter C. Brinckerhoff. He is known for his expertise in nonprofit management and marketing.
- Q: What is the ideal audience for this book? A: This book is ideal for nonprofit leaders and marketers. It provides practical advice tailored to their unique challenges.
- Q: Is this book suitable for beginners in nonprofit marketing? A: Yes, it is suitable for beginners. The book breaks down complex concepts into practical, actionable strategies.
- Q: How can this book help my nonprofit organization? A: This book offers strategies to build a market-driven organization. It focuses on retaining core values while competing effectively.
- Q: What topics are covered in this book? A: The book covers mission-based marketing, nonprofit websites, social networking, and fundraising strategies. It includes real-world examples and hands-on advice.
- Q: Does the book include updates on recent trends? A: Yes, it includes new material on recent trends in the nonprofit sector. This helps organizations adapt to a changing landscape.
- Q: Can this book assist with fundraising efforts? A: Yes, it provides insights on how marketing affects fundraising. It offers strategies to enhance fundraising success.
- Q: What makes this edition different from previous ones? A: This third edition includes updated content on technology and communication methods. It reflects changes in the nonprofit environment.
- Q: Is there a specific reading level required for this book? A: No specific reading level is required. The writing is accessible to a wide audience interested in nonprofit marketing.
- Q: How can I keep this book in good condition? A: Store it in a dry place away from direct sunlight. Handle it carefully to maintain the integrity of the hardcover binding.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for return or replacement options. Most sellers have customer support for such issues.
- Q: Is there a warranty on this book? A: Books typically do not come with a warranty. However, check the seller's return policy for any guarantees.
- Q: Can this book be used as a reference for marketing courses? A: Yes, it can be used as a reference for marketing courses. Its practical insights make it a valuable resource for students and professionals.