Mobile Technology in Tourism Destination Marketing: Mobile Search Best Practices (TMICS),Used

Mobile Technology in Tourism Destination Marketing: Mobile Search Best Practices (TMICS),Used

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Tourism destinations face various challenges in the implementation of mtechnologies and although mobile applications are used by some destinations, many are in their early stages of development. Few destinations have yet managed to develop credible mobile services. In particular, small and mediumsized enterprises (SMEs), which are the backbone of the tourism industry, have struggled to embrace new technologies, e.g. ecommerce applications, which has prevented them from benefiting from new technologies. It is unclear which business model will emerge to make mobile services viable. This study aims to explore the way that tourism destinations deal with these issues and will develop a mobile information model integrated with a mobile destination coding system to help tourism stakeholders optimise their exploitation of mtechnologies. The major contribution of this research is Tourism Mobile Information Coding System (TMICS) a mobile coding information system which aims to provide tourists with destination information through their mobile phones. It is anticipated that the new system will enhance tourism destination stakeholders marketing efforts.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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