Title
Modellierung des Kundenwertes: Ein branchenbergreifender Ansatz (Schriftenreihe des Instituts fr Marktorientierte Unternehmensfh,Used
Delivery time: 8-12 business days (International)
Product Description Viviana Steiner entwickelt ein branchenbergreifend anwendbares Customer Lifetime Value Modell und zeigt dessen erfolgreichen Einsatz bei einer Bank, einem Telekommunikations, einem Pharma und einem Chemieunternehmen. From the Back Cover Im Rahmen eines wertorientierten Kundenbeziehungsmanagements hat sich in Forschung und Praxis der Kundenwert, insbesondere die an den Shareholder Value angelehnte Kennzahl Customer Lifetime Value durchgesetzt. Die Anwendung von Customer Lifetime Value Modellen beschrnkt sich jedoch auf einzelne Branchen, vornehmlich im BusinesstoConsumerBereich. Viviana Steiner entwickelt ein branchenbergreifend anwendbares Customer Lifetime Value Modell und zeigt dessen erfolgreichen Einsatz bei einer Bank, einem Telekommunikations, einem Pharma und einem Chemieunternehmen. Unter Anwendung innovativer Methoden analysiert die Autorin das Wechselverhalten zwischen Kundensegmenten unterschiedlichen Wertes. Die Ergebnisse liefern wichtige Erkenntnisse fr das Management des Kundenportfolios. Darber hinaus werden Unterschiede und Gemeinsamkeiten von Kundenbeziehungen und Kundenwert zwischen BusinesstoBusiness und BusinesstoConsumerBranchen herausgearbeitet. About the Author Dr. Viviana Steiner promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre und Marketing I der Universitt Mannheim. Sie ist Marketingmanagerin in der chemischen Industrie.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.