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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from presession participant recruitment to postsession reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and wellwritten, the book includes chapter summaries and a helpful glossary.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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