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Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty,New
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The book that inspired HBO's documentary 'Agnelli.'The Economist calls it 'a crackling business yarn.' Mondo Agnelli is the definitive account of how the Agnelli family founded carmaker Fiat in 1899 and singlemindedly built it into Fiat Chrysler Automobiles, now Stellantis, the world's fourthlargest automobile company. The first half of the book traces Fiat's rise from an idea Agnelli had in a Turin caf to an industrial colossus that was once worth 5 percent of Italy's gross domestic product. It documents the Agnelli family's unique blend of glamor, taste, influence and tragedy that make them 'Italy's royal family' and the Mediterranean equivalent of the Kennedy clan. The second part looks at how Sergio Marchionne brought Fiat back from the brink starting in 2004 after the family nearly lost the ailing carmaker. The final segment recounts how Fiat took control of a bankrupt Chrysler for free in 2009, when Marchionne and his team revived an American icon that had been left for dead through, and paved the way for the January 2021 merger with French competitor PSA.Jennifer Clark 'keeps the story moving along nicely, from Giovanni to Gianni to Marchionne. She is especially good at conjuring a sense of place, whether in the Fiat factories or the many Agnelli villas and funerals that dot the text,' from New York Times Review, December 31, 2011.
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- Q: What is the main subject of 'Mondo Agnelli'? A: 'Mondo Agnelli' is a comprehensive account of the Agnelli family's influence in the automobile industry, focusing on the founding and growth of Fiat into Fiat Chrysler Automobiles.
- Q: Who is the author of 'Mondo Agnelli'? A: The book is authored by Jennifer Clark, who provides insights into the Agnelli family's legacy and the evolution of Fiat.
- Q: When was 'Mondo Agnelli' published? A: 'Mondo Agnelli' was published on November 23, 2011.
- Q: What type of binding does this book have? A: 'Mondo Agnelli' is available in hardcover binding, which ensures durability and a premium feel.
- Q: How many pages does 'Mondo Agnelli' contain? A: The book contains 392 pages filled with detailed accounts and narratives about the Agnelli family and Fiat.
- Q: What makes 'Mondo Agnelli' a valuable read? A: 'Mondo Agnelli' provides a detailed historical perspective on the Agnelli family and their impact on the automotive industry, making it a valuable read for those interested in business history.
- Q: Is 'Mondo Agnelli' suitable for someone interested in business biographies? A: Yes, 'Mondo Agnelli' is ideal for readers interested in business biographies, particularly in the automotive sector and family dynasties.
- Q: Does 'Mondo Agnelli' include any personal stories about the Agnelli family? A: Yes, the book includes personal anecdotes and stories that highlight the unique blend of glamor, influence, and tragedy within the Agnelli family.
- Q: What critical acclaim has 'Mondo Agnelli' received? A: 'Mondo Agnelli' has been praised by publications like The Economist for its engaging narrative and thorough research, being described as a 'crackling business yarn'.
- Q: Can I find information about the merger between Fiat and Chrysler in this book? A: Yes, the book covers the merger between Fiat and Chrysler, detailing how Fiat took control of Chrysler and the subsequent revitalization of the brand.