Title
Monetizing Innovation: How Smart Companies Design The Product Around The Price
Delivery time: 8-12 business days (International)
Surprising Rules For Successful Monetizationinnovation Is The Most Important Driver Of Growth. Today, More Than Ever, Companies Need To Innovate To Survive. But Successful Innovationmeasured In Dollars And Centsis A Very Hard Target To Hit.Companies Obsess Over Being Creative And Innovative And Spend Significant Time And Expense In Designing And Building Products, Yet Struggle To Monetize Them: 72% Of Innovations Fail To Meet Their Financial Targetsor Fail Entirely. Many Companies Have Come To Accept That A High Failure Rate, And The Billions Of Dollars Lost Annually, Is Just The Cost Of Doing Business.Monetizing Innovations Argues That This Is Tragic, Wasteful, And Wrong.Radically Improving The Odds That Your Innovation Will Succeed Is Just A Matter Of Removing The Guesswork. That Happens When You Put Customer Demand And Willingness To Pay In The Driver Seatwhen You Design The Product Around The Price. It'S A New Paradigm, And That Opens The Door To True Game Change: You Can Stop Hoping To Monetize, And Start Knowing That You Will.The Authors At Simon Kucher Know What They'Re Talking About. As The World'S Premier Pricing And Monetization Consulting Services Company, With 800 Professionals In 30 Cities Around The Globe, They Have Helped Clients Ranging From Massive Pharmaceuticals To Fastgrowing Startups Find Success. In Monetizing Innovation, They Distil The Lessons Of Thirty Years And Over 10,000 Projects Into A Practical, Ninestep Approach. Whether You Are A Ceo, Executive Leadership, Or Part Of The Team Responsible For Innovation And New Product Development, This Book Is For You, With Special Sections And Checklistdriven Summaries To Make Monetizing Innovation Part Of Your Company'S Dna. Illustrative Case Studies Show How Some Of The World'S Best Innovative Companies Like Linkedin, Uber, Porsche, Optimizely, Draeger, Swarovski And Big Pharmaceutical Companies Have Used Principles Outlined In This Book.A Direct Challenge To The Status Quo Spray And Pray Style Of Innovation, Monetizing Innovation Presents A Practical Approach That Can Be Adopted By Any Organization, In Any Industry. Most Monetizing Innovation Failure Point Home. Now More Than Ever, Companies Must Rethink The Practices That Have Lost Countless Billions Of Dollars. Monetizing Innovation Presents A New Way Forward, And A Clear Promise: Go From Hope To Certainty.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Monetizing Innovation'? A: 'Monetizing Innovation' emphasizes the importance of designing products around customer demand and their willingness to pay, aiming to improve the success rate of innovations.
- Q: Who are the authors of this book? A: The book is authored by Madhavan Ramanujam, who is associated with Simon Kucher, a leading pricing and monetization consulting firm.
- Q: What is the page count of 'Monetizing Innovation'? A: 'Monetizing Innovation' contains 256 pages, offering a comprehensive guide to monetizing new products.
- Q: What type of binding does this book have? A: 'Monetizing Innovation' is available in hardcover binding, providing a durable option for readers.
- Q: When was 'Monetizing Innovation' published? A: 'Monetizing Innovation' was published on May 2, 2016.
- Q: Is this book suitable for executives and innovation teams? A: Yes, the book is designed for CEOs, executive leadership, and teams involved in innovation and new product development.
- Q: Are there any practical approaches included in the book? A: 'Monetizing Innovation' outlines a nine-step approach based on over 10,000 projects and includes special sections and checklist-driven summaries.
- Q: Does the book provide case studies? A: Yes, it includes illustrative case studies from successful companies like LinkedIn, Uber, and Porsche, demonstrating the principles discussed.
- Q: What is the main benefit of reading this book? A: The main benefit is learning how to effectively monetize innovations, transforming hope into certainty for new products.
- Q: What category does 'Monetizing Innovation' fall under? A: 'Monetizing Innovation' is categorized under Pricing.