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Montgomery Ward Catalogue of 1895 (Dover Pictorial Archive),New
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Tea gowns, bleached damask, and yards of flannel and pillowcase lace, stereoscopes, books of gospel hymns and ballroom gems, the New Improved Singer Sewing Machine, side saddles, antifreezing well pumps, Windsor Stoves, milk skimmers, straightedged razors, highbutton shoes, woven cane carpet beaters, spittoons, the Studebaker Road Cart, commodes and washstands, the 'Fire Fly' single wheel hoe, cultivator, and plow combined, flat irons, and ice cream freezers. What man, woman, or child of the 1890s could resist these offerings of the Montgomery Ward catalogue, the one book that was read avidly, year after year, by millions of Americans on farms and in small towns across the nation?The Montgomery Ward catalogue provides one of the few irrefutably accurate pictures of what life was 'really like' in the gay nineties, for it described and illustrated almost anything that anybody could possibly need or want in the way of 'storebought' goods. In fact, in that predepartment store era, it was usually the only source for such goods. Imagine if Montgomery Ward had issued an illustrated catalogue in the days of Louis XIV, or Elizabeth I, or Charlemagne: what insights would we have into the daily life of the 'common folk,' the farmers and shopkeeper, housewives and schoolchildren . . . what sources of information for historians and scholars, collectors and dealers, what models for artists and designers.In 1895, Montgomery Ward was the oldest, largest, and most representative mailorder house in the country. The brainchild of a former traveling salesman, it issued its first catalogue in 1872, a onepage listing of items. By 1895, the catalogue, reprinted here, had grown to 624 pages and listed some 25,000 items, almost all of them illustrated with live drawings. Montgomery Ward was by then a multimillion dollar business that profoundly affected the American economy; and since it reached the most isolated farms and backwoods cabins, its effect on American culture was almost as great. Now once again available, it is our truest, most unbiased record of the spirit of the 1890s.An introduction on the history of the Montgomery Ward Company and its catalogue has been prepared especially for this edition by Boris Emmet, Ph.D. (Johns Hopkins), a foremost expert on retail merchandising. His monumental work Catalogues and Counters has long been recognized as a landmark in the study of American economic history.
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- Q: What is the primary subject of the Montgomery Ward Catalogue of 1895? A: The Montgomery Ward Catalogue of 1895 primarily showcases a wide range of products available during that era, including clothing, household goods, and tools, providing an insight into the everyday life of Americans in the 1890s.
- Q: Who is the author of the Montgomery Ward Catalogue of 1895? A: The author of the Montgomery Ward Catalogue of 1895 is Boris Emmet, Ph.D., an expert on retail merchandising.
- Q: How many pages does the Montgomery Ward Catalogue of 1895 have? A: The Montgomery Ward Catalogue of 1895 contains 648 pages.
- Q: What type of binding does the Montgomery Ward Catalogue of 1895 have? A: The Montgomery Ward Catalogue of 1895 is available in paperback binding.
- Q: What condition is the Montgomery Ward Catalogue of 1895 in? A: The Montgomery Ward Catalogue of 1895 is listed in 'Good' condition.
- Q: When was the Montgomery Ward Catalogue of 1895 published? A: The Montgomery Ward Catalogue of 1895 was published on August 1, 1969.
- Q: What insights can be gained from the Montgomery Ward Catalogue of 1895? A: The catalogue offers valuable insights into the consumer goods available in the 1890s, reflecting the economic and cultural environment of that time.
- Q: Is the Montgomery Ward Catalogue of 1895 a facsimile edition? A: Yes, the Montgomery Ward Catalogue of 1895 is a facsimile edition.
- Q: Can the Montgomery Ward Catalogue of 1895 be used for historical research? A: Yes, the Montgomery Ward Catalogue of 1895 serves as an important primary source for historians and researchers studying American economic history.
- Q: What makes the Montgomery Ward Catalogue of 1895 significant? A: The catalogue is significant as it represents the oldest and largest mail-order house in the U.S. at the time, illustrating the consumer culture and economic landscape of the 1890s.