Title
More Than a Motorcycle: The Leadership Journey at HarleyDavidson,Used
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In the late 1980s, HarleyDavidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, thenCEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the topdown strategies that had just saved the company and began building a different Harleyone that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decadelong process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "commandandcontrol" culture to an open, participative learning environment.Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, realitytested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experiencelessons about values, trust, and communitythat apply broadly to any business.An againsttheodds story of a business road less traveled, this book encourages today's leaders to look around the next bendand to give every employee a view of the road from the driver's seat.
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