MORTGAGE LENDING MARKET: An analysis of the choice criteria,Used

MORTGAGE LENDING MARKET: An analysis of the choice criteria,Used

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The aim of the study is identify the main determining factor when consumers decide to go for a mortgage loan. No previous study has been carried out in this field and therefore results obtained out of the project will be communicated to the Barclays Bank, where I belong. This paper presents an analysis of customer choice criteria in the home loans market in the following markets of UK, US and Mauritius. In particular, the study investigates the relative importance of choice criteria according to consumers and also analyses differences in the importance of choice criteria with respect to a number of demographic and related factors. Analysis of the date obtained from the survey carried out on a random population of 300 respondents from the telephone directory shows that choosing a home loan institution on the basis of professional advice is the most frequently cited choice criterion on the UK, followed by brand loyalty for the US market and finally for the Mauritian market, the most important factor comes to pricing. The analysis was done by focusing on the three main elements in terms of Focus, Differentiation and Cost Leadership.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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