Multichannel Marketing: Metrics and Methods for On and Offline Success,New

Multichannel Marketing: Metrics and Methods for On and Offline Success,New

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SKU: DADAX047023959X
Brand: Wiley-Interscience
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No longer can the offline remain separate from the online. Integrated, customercentric, crosschannel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This musthave guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful crosschannel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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