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As one of the first textbooks to present a comprehensive view of multichannel retailingthe practice of trading through several selling channels concurrentlyMultichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of eretailing and its relationship with conventional retail methods. Strategic integration of brickandmortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize crosschannel functions. This book is a guide to implementing and operating a successful eretailing business, and it offers ideas and solutions for expanding the crosschannel capabilities of traditional retail operations.Instructors, contact your Sales Representative for access to Instructor's Materials.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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