Title
Multiple Wettbewerbsreaktionen im Produktmanagement (Marken und Produktmanagement) (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Ralf Wagner untersucht die Bedingungen multipler Wettbewerbsreaktionen anhand statistischer Tests und entwickelt ein stochastisches Modell des simultanen Einsatzes unterschiedlicher Instrumente im Sinne eines Promotion oder MarketingMix. From the Back Cover Der PromotionEinsatz gewinnt zunehmend an Bedeutung fr den Erfolg im Produktmanagement. Viele Manahmen werden jedoch durch unmittelbare Reaktionen konkurrierender Hersteller beantwortet, so dass die modellgesttzte Analyse dieser Wettbewerbsreaktionen aus Sicht der Praxis als eine der vordringlichen Herausforderungen an die Wissenschaft erscheint. Ralf Wagner untersucht die Bedingungen multipler Wettbewerbsreaktionen durch die Kombination unterschiedlicher Manahmen im Sinne eines PromotionMix. Es werden statistische Tests zur Analyse der Eigenschaften von Prozessen des simultanen Instrumenteneinsatzes vorgestellt und empirische Ergebnisse dargelegt. Diese Resultate und ausgewhlte Aspekte der Spieltheorie aufgreifend wird ein stochastisches Modell des reaktiven Einsatzes von PromotionInstrumenten entwickelt. Anhand des Modells werden fr einen exemplarisch untersuchten Markt Resultate sowohl hinsichtlich des Reaktionslags, der Art als auch der Intensitt von Wettbewerbsreaktionen dargestellt. About the Author Dr. Ralf Wagner ist wissenschaftlicher Assistent von Prof. Dr. Reinhold Decker am Lehrstuhl fr Betriebswirtschaftslehre und Marketing der Universitt Bielefeld.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.