Title
Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources,Used
Delivery time: 8-12 business days (International)
Museum Strategy and Marketing is the most comprehensive and levelheaded presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between marketdriven businesses and missiondriven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. Robert P. Bergman, director, The Cleveland Museum of ArtIn a longawaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an indepth, handson guide to developing successful museums. The authors explain the strategic relationship between missions, audience and fundingand how managing this relationship is vital for a successful museumand reveal how marketing tools can be used to grow healthy, vibrant museums.The book's encyclopedic approach covers everything museum managers need to knowfrom strategic planning and budgeting to advertising, media relations, and fundraisingproviding them with the tools to create and nurture a thriving museum.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.