Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources,Used

Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources,Used

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SKU: SONG0787909122
Brand: Jossey-Bass
$14.37
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Museum Strategy and Marketing is the most comprehensive and levelheaded presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between marketdriven businesses and missiondriven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. Robert P. Bergman, director, The Cleveland Museum of ArtIn a longawaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an indepth, handson guide to developing successful museums. The authors explain the strategic relationship between missions, audience and fundingand how managing this relationship is vital for a successful museumand reveal how marketing tools can be used to grow healthy, vibrant museums.The book's encyclopedic approach covers everything museum managers need to knowfrom strategic planning and budgeting to advertising, media relations, and fundraisingproviding them with the tools to create and nurture a thriving museum.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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