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A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.ContentsIntroduction; Part I '' Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II '' Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; References
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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