Music, Movies, Meanings, And Markets (Routledge Interpretive Marketing Research)

Music, Movies, Meanings, and Markets focuses on macromarketingrelated aspects of film music in general and on the cinemusical role of ambidiegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from offscreen and is not audible to the films characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced onscreen and/or that is audible to the films characters, adding to the realism of the miseenscne without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hithertoneglected type of film music ambidiegetic film music, which appears onscreen but which contributes to the dramatic development of plot, character, and other themes.Consistent with an interest in macromarketing, such ambidiegetic film music serves as a kind of product placement (suitable for commercialization via the crosspromotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playingsinginglisteningordancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambidiegetic film music sheds light on various social issues such as the ageold tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambidiegetic jazz contributes to the development of dramatic meanings in various films, many of which address the artversuscommerce theme as a central concern.