Musik Merchandising aus Konsumentenperspektive: Ein Ansatz zur Erklrung des Konsumentenverhaltens bei FanArtikeln von Musikacts,Used

Musik Merchandising aus Konsumentenperspektive: Ein Ansatz zur Erklrung des Konsumentenverhaltens bei FanArtikeln von Musikacts,Used

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SKU: DADAX3834923915
Brand: Gabler Verlag
Condition: New
$83.53
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Product Description Kati Korn identifiziert Faktoren, die den Kauf und die Verwendung von Musik Merchandise aus Sicht des Musikkonsumenten determinieren und liefert umfangreiche Ausgestaltungs und Optimierungshinweise fr das Management von Musik Merchandise. About the Author Dr. oec. Kati Korn promovierte bei Prof. Dr. Andreas Herrmann und Prof. Dr. Torsten Tomczak an der Universitt St. Gallen (HSG), Forschungsstelle fr Customer Insights.

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