Negative Kommunikationseffekte von Sponsoring und AmbushMarketing bei Sportgroveranstaltungen (Markenkommunikation und Beziehun,Used

Negative Kommunikationseffekte von Sponsoring und AmbushMarketing bei Sportgroveranstaltungen (Markenkommunikation und Beziehun,Used

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SKU: DADAX3834922390
Brand: Gabler Verlag
Condition: New
Regular price$83.53
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Zahlreiche Unternehmen nutzen Sportsponsoring und AmbushMarketing im Rahmen sportlicher Groereignisse als zentrales Kommunikationstool. Manuela Sachse entwickelt erstmals ein theoretisches Modell zur Erklrung mglicher, aus der Gesamtheit der Werbemanahmen der Sponsoren und Ambusher resultierenden negativen Wirkungen beim Konsumenten.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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