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Net Words: Creating HighImpact Online Copy,Used
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A guide to creating copy that connects with customersand makes the saleAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, Ecommerce professionals are just now waking up to the fact that the usual hightech, graphicsheavy approach to site design is bad for business.Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful online writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive online 'voice' and use it to forge lasting bonds with customers, increase market share, and close sales.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.