Netnography: Doing Ethnographic Research Online,Used

Netnography: Doing Ethnographic Research Online,Used

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SKU: SONG1848606451
Brand: SAGE Publications Ltd
Condition: Used
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This exciting new text is the first to explore the discipline of 'Netnography' the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, stepbystep guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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