Title
Neue Herausforderungen an das Dienstleistungsmarketing (Fokus Dienstleistungsmarketing) (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Das Buch dokumentiert die Beitrge zum 12. Dienstleistungsworkshop, der im Mrz 2007 von Institut fr Marketing und Dienstleistungsforschung der Universitt Rostock veranstaltet wurde. From the Back Cover Die Tertirisierung der Wirtschaft schreitet in den hochentwickelten Industrienationen weiterhin dynamisch voran. Gleichzeitig steigt die Wettbewerbsintensitt in zunehmend globalen Dienstleistungsmrkten. Die Marketingwissenschaft stellt sich daher zunehmend den Herausforderungen des Dienstleistungsmarketing. Bereits seit 1991 setzen sich Marketingforscher aus Deutschland, sterreich und der Schweiz im Rahmen eines jhrlich stattfinden Workshops mit Themen der Dienstleistungsforschung auseinander. Der vorliegende Band dokumentiert die Beitrge zum 12. Dienstleistungsworkshop, der im Mrz 2007 von Institut fr Marketing und Dienstleistungsforschung der Universitt Rostock veranstaltet wurde. Die Autoren nhern sich aus unterschiedlichen Perspektiven den aktuellen Forschungsfragen des Dienstleistungsmarketing. Smtliche Beitrge zeichnen sich aber insbesondere dadurch aus, dass die vorgestellten Konzepte und Lsungsvorschlge ber die jeweils betrachteten Branchen hinaus vielfltige Anregungen fr die weitere Forschung, aber auch fr die wissenschaftsinteressierte Praxis anbieten. About the Author Prof. Dr. Martin Benkenstein ist Direktor des Instituts fr Marketing und Dienstleistungsforschung der Universitt Rostock.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.