Title
Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success,Used
Delivery time: 8-12 business days (International)
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers: What the latest brain research says about the true decision center How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every timeWhat is the Old Brain and why is it important to anyone?New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions:The 'New Brain' thinks; it processes rational data.The 'Middle Brain' feels; it processes emotions and feelings.The 'Old Brain' decides; it reviews input from the other two brains and controls the decision making process.Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand.In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The Neuromarketing principles presented in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of the book 'Neuromarketing: Is There a 'Buy Button' in the Brain?' A: The book focuses on the intersection of neuroscience and marketing, explaining how to effectively communicate with the 'Old Brain' to influence decision-making and enhance marketing strategies.
- Q: Who are the authors of this book? A: The book is authored by Patrick Renvoise and Christophe Morin, both experts in the field of neuromarketing.
- Q: What are the primary topics covered in this book? A: The book covers topics such as the structure of the brain, the six stimuli that trigger responses, message building blocks, and techniques to create impactful presentations.
- Q: What is the significance of the 'Old Brain' in marketing? A: The 'Old Brain' is responsible for decision-making and reacts to emotional and instinctual stimuli. Understanding its function helps marketers craft messages that resonate more deeply with consumers.
- Q: Is this book suitable for marketing professionals? A: Yes, this book is ideal for marketing professionals, executives, and sales personnel looking to improve their messaging strategies and influence audiences effectively.
- Q: What is the condition of the book being sold? A: The book is listed as a used book in good condition, indicating it has been pre-owned but remains in very good shape.
- Q: How many pages does the book have? A: The book contains a total of 198 pages.
- Q: What type of binding does this book have? A: The book is available in hardcover binding, providing durability and a premium feel.
- Q: When was this book published? A: The book was published on September 15, 2005.
- Q: What can I expect to learn from this book? A: Readers can expect to learn how to craft compelling marketing messages that appeal to the emotional and instinctual aspects of decision-making, ultimately leading to greater marketing success.