Title
New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing A Business Plan-new,New
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This Book Shows How To Assess Market Opportunities. Building On Lessons Learned By Studying Numerous Entrepreneurs, The Book Details The Authors Seven Domains Model For Assessing New Business Ideas. The Model Is Comprised Of Four Market And Industry Domains And Three Related To The Entrepreneurial Team. These Seven Domains Address The Central Questions In The Assessment Of Any Market Opportunity: Are The Market And Industry Attractive? Does The Opportunity Offer Compelling Customer Benefits As Well As Distinct Advantage Over Other Solutions To The Customers Needs? Can The Team Deliver The Results They Seek And Promise To Others? The Book Is Practical And Sets Out How To Run A Customerdriven Feasibility Study That Will Guide The Assessment Of Any New Business Idea Or Opportunity Before Any Investment Or Time Has Been Spent On The Project.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-four pages. It provides a comprehensive exploration of market opportunity assessment.
- Q: What is the binding type of this book? A: This book is a paperback. The paperback binding is ideal for easy handling and reading.
- Q: What are the dimensions of this book? A: The dimensions are six inches by nine point zero two inches by three fourths of an inch. This size makes it portable and easy to fit in bags.
- Q: Who is the author of this book? A: The author is John W. Mullins. He draws on extensive experience to guide entrepreneurs and executives.
- Q: What is the main focus of this book? A: The main focus is on assessing market opportunities before writing a business plan. It helps identify viable business ideas.
- Q: How can I use the insights from this book? A: You can use the insights to run a customer-driven feasibility study. This approach helps assess business ideas effectively.
- Q: Is this book suitable for new entrepreneurs? A: Yes, this book is suitable for new entrepreneurs. It provides practical advice on evaluating business opportunities.
- Q: Can executives benefit from this book? A: Yes, executives can benefit from this book. It offers frameworks applicable to both startups and established businesses.
- Q: What topics does the book cover for entrepreneurs? A: The book covers market and industry domains, customer benefits, and team capabilities. These topics are essential for assessing opportunities.
- Q: How should I care for this paperback book? A: Keep it in a dry place and avoid direct sunlight. This helps maintain the quality of the pages and binding.
- Q: What is the shelf life of this book? A: There is no specific shelf life for this book. As long as it is stored properly, it can last indefinitely.
- Q: Can I return this book if I’m not satisfied? A: Yes, you can return the book if you’re not satisfied. Check the seller’s return policy for specific terms.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for a replacement or refund. Most retailers have policies for such situations.
- Q: Is this book beginner-friendly? A: Yes, this book is beginner-friendly. It breaks down complex concepts in a way that is easy to understand.
- Q: Does this book include real-life examples? A: Yes, the book includes real-life examples from various entrepreneurs. These examples illustrate the concepts effectively.