New Consumer Marketing: Managing A Living Demand System,New

New Consumer Marketing: Managing A Living Demand System,New

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SKU: DADAX0470844825
Brand: Wiley
Regular price$69.73
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Because Of The Internet And Globalization, The Fast Moving Consumer Goods Market Has Been Turned On Its Head And Made More Competitive Than Ever. This Book Synthesizes Emerging Marketing Thinking In The Consumer Domain With Practical Advice On How To Profit From Changes. It Illustrates The Key Issues Facing The Fast Moving Consumer Goods Industry And Provides An Analysis Of Cuttingedge Management Research And Academic Insight.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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