New Consumer Marketing: Managing a Living Demand System,Used

New Consumer Marketing: Managing a Living Demand System,Used

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SKU: SONG0470844825
UPC: 9780470844823
Brand: Wiley
Condition: Used
Regular price$16.58
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cuttingedge management research and academic insight.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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