Title
New Lanchester Strategy: Sales And Marketing Strategy For The Weak
Delivery time: 8-12 business days (International)
The Second Volume Of Shinichi Yano'S Pioneering New Lanchester Strategy Gives Detailed Applications Of The Lanchester Strategy For Small Companies, Strategy And Tactics For Market Entry And New Product Introduction. Chapters Include: Product Differentiation, Local Battles, Single Combat, Close Combat, The Principle Of Concentration And Diversionary Tactics.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'New Lanchester Strategy'? A: 'New Lanchester Strategy: Sales and Marketing Strategy for the Weak' focuses on applying the Lanchester strategy specifically for small companies, covering topics like market entry, product introduction, and tactical approaches.
- Q: Who is the author of this book? A: The author of this book is Shinichi Yano, who elaborates on the principles of the Lanchester strategy in the context of sales and marketing.
- Q: What are some key topics covered in the book? A: Key topics include product differentiation, local battles, single combat, close combat, the principle of concentration, and diversionary tactics, providing practical applications for small businesses.
- Q: What is the format of the book? A: The book is available in paperback format, making it easy to read and handle.
- Q: How many pages does 'New Lanchester Strategy' have? A: 'New Lanchester Strategy' has a total of 173 pages, providing a comprehensive exploration of its topics.
- Q: Is this book suitable for beginners in sales and marketing? A: Yes, this book is suitable for beginners as it breaks down complex strategies into practical applications that small businesses can implement.
- Q: When was 'New Lanchester Strategy' published? A: 'New Lanchester Strategy' was published on January 1, 1996, and has continued relevance in sales and marketing strategies.
- Q: What condition is the used book in? A: The used book is described as being in good condition, making it a viable option for readers looking for quality at a lower price.
- Q: Is there an edition specified for the book? A: Yes, the book is noted as being a Cmc edition.
- Q: Can this book help with competitive marketing strategies? A: Yes, it provides insights into competitive marketing strategies by emphasizing tactical methods derived from the Lanchester strategy.