Title
New Lanchester Strategy Volume 1,Used
Delivery time: 8-12 business days (International)
The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of onepoint concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is 'New Lanchester Strategy: The Comic Book' about? A: This book explains the derivation of Lanchester's equations of combat, applying them to sales and marketing strategies. It covers basic concepts, Lanchester's Laws, market share patterns, and tactical principles.
- Q: Who is the author of this book? A: The book is authored by Shinichi Yano, who has translated this pioneering work from Japanese to English.
- Q: What is the format of the book? A: The book is designed in a Japanese Manga (comic book) style, making it visually engaging and easier to understand.
- Q: How many pages does the book have? A: The book contains 174 pages.
- Q: What is the condition of the book? A: This is a used book listed in very good condition, indicating minimal wear and tear.
- Q: When was 'New Lanchester Strategy: The Comic Book' published? A: The book was published on January 1, 1995.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book introduces fundamental concepts of marketing strategy, making it suitable for both beginners and experienced professionals.
- Q: Are there detailed chapter summaries in the book? A: Yes, each chapter includes detailed summaries to help readers grasp the key concepts effectively.
- Q: Is there an English version available? A: Yes, this is the first work on Lanchester's strategy to be translated into English, making it accessible to a wider audience.
- Q: What type of readers would benefit from this book? A: Marketing professionals, business strategists, and anyone interested in sales tactics and market analysis will find this book beneficial.