New Media, New Policies: Media and Communications Strategy for the Future,Used

New Media, New Policies: Media and Communications Strategy for the Future,Used

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SKU: SONG0745617859
Brand: Wiley-Interscience
$21.10
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We are in the middle of a communications revolution, expressed in a proliferation of media forms and media technologies. Are these changes a threat or a promise? Who is to control access to the media, old and new? What role should competition play in their further development? The United Kingdom is something of a global 'laboratory' for the deregulation and liberalization of media and communications. This is the first book to look systematically at the implications of the UK's experience and to provide clear guidelines for the future.Richard Collins and Cristina Murroni question orthodox views of both Left and Right concerning media and communication policies. Unlike many in the Left, they acknowledge the achievements of liberalism and in fact advocate an expansion of competition in some contexts. In contrast to the Right they argue that media and communications are too important to society to be left solely to the market not least because markets often fail. Regulation is needed for effective competition, to ensure affordable access to essential services and to protect citizens and consumers.Collins's and Murroni's study was undertaken at the Institute for Public Policy Research the UK's leading centreleft 'think tank'. Their findings are essential reading for policymakers, students and professionals in the area of modern media and communications.

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