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New Times, New Rules: Take Control of Your Farm Marketing,Used
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Before the bull market crop of 19951996, there was very little change in the markets overall. Prices had their typical up and down swings, but maintained pretty predictable price ranges. While markets were volatile and price ranges seemed wide, it was nothing in comparison to what has happened in the markets since.Since then, the world of commodity marketing has changed dramatically. Crop yields and overall production potential have gone throughthe roof, while at the same time, demand has increased proportionately. The endresult is that, for most agriculture commodities, price ranges from high to lowhave doubled or even tripled.As a result, the use of futures has a greater potential anda greater risk than ever before. A producer's marketing methods and approach must also change dramatically. The pain and loss of poorly executed marketing, as well as the rewards accrued from a professional marketing approach, are greater now than ever before.
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