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News Flash: Journalism, Infotainment and the BottomLine Business of Broadcast News,Used
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While talking heads debate the media's alleged conservative or liberal bias, awardwinning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Rightit's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainmentdriven industry that's losing credibility and viewers by the day.As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been coopted by bottomline thinking that places more value on a telegenic face than on substantive reporting. Network executivesthe real power in broadcast journalismare increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiserfriendly demographics.
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