Aujourdhui, le village est plantaire, ladolescence mondiale et la socit de consommation domine par les marques. Les espaces publicitaires traditionnels sont devenus trop restreints pour des logos frapps dexpansionnisme galopant. En plantant leurs drapeaux sur des territoires vierges de toute publicit, en substituant au simple objet de consommation une image valeur mythique, les multinationales nont pas seulement boulevers les mentalits et les lois du travail, elles ont modifi lconomie de nombreux pays dans une course au profit qui bafoue sans scrupule les droits et liberts civils.Mais le nombre augmente de ceux qui prnent lurgence dune mobilisation vigilante, dnoncent les abus des grandes socits et rclament un partage plus quitable des bnfices des multinationales.Ce nouveau militantisme a dj gagn des batailles contre les logos mastodontes. Les vnements de Seattle ou de Prague lont prouv : il est encore temps de dire non la tyrannie des marques.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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