Title
Nollywood and the Challenge of Movie Subtitles: Assessing Problems of Subtitling in the Nigerian Home Video Industry and Showing,Used
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This monograph provides answers to many questions that bother millions of actors, actresses, producers and watchers of indigenous videos who would like to read and enjoy better onscreen subtitles in English language. It offers farreaching solutions to this peculiar challenge in the Nigerian movie and home video industry, popularly called Nollywood with a focus on its Yoruba genre as well as Igbo and Hausa by extension. Movie subtitle samples are brought to the fore and critically evaluated in ways that could mean increased profits for movie investors, producers and marketers, plus improved viewing pleasure of Nollywood addicts across the globe. A robust theoretical framework is applied in this study as the entire work integrates into the mass communication process. A rich history of Nollywood is presented here while specific subtitling problems are identified and discussed. Issues relating to language, linguistics, understanding, poor national imaging as well as findings from readability studies are all examined. Communication scholars applauded this effort at the September 2011 Conference of the African Council on Communication Education held in Lagos, Nigeria.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.