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What it means to be a self and a self communicating and being in a particular culture are key issues interwoven throughout MinSun Kim's impressive text, NonWestern Perspectives on Human Communication. Going beyond cultural descriptions or instructions on adapting to specific cultures, the author interrogates the very core assumptions underlying the study of human communication and challenges longstanding individualistic, Western models on which much intercultural research is based. Kim proposes a nonwestern way of conceptualizing identity, or the 'self' the cornerstone of cultural research illuminating how traditional western and nonwestern views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, she challenges students and researchers alike to reexamine their approach to intercultural study.
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