Title
OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion,Used
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The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an everfaster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by socalled housebrands (the eponymous brands of WalMart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identitymaking, has begun to replace the research and development of yore.From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a longoverdue journey through the strange culture that is our own. As hilarious as it is frightening, Conleys investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book is five point five one inches long, one inch wide, and eight point five inches high. These measurements make it a standard hardcover size, suitable for bookshelves and easy to handle.
- Q: How many pages does the book have? A: The book contains two hundred forty pages. This length allows for an in-depth exploration of branding and commercialism.
- Q: What type of binding does this book have? A: The book features a hardcover binding. This durable design enhances its longevity and protects the pages.
- Q: Who is the author of this book? A: The author is Lucas Conley. He is known for his insightful writings on branding and consumer culture.
- Q: What genre does this book belong to? A: This book falls under the advertising genre. It explores themes of branding, consumerism, and commercialism.
- Q: What is the primary focus of this book? A: The primary focus is on the impact of branding in modern society. It discusses how brands affect our emotional responses and daily lives.
- Q: How can I use this book effectively? A: You can read this book for insights into branding and consumer behavior. It is suitable for marketers, business students, and general readers interested in advertising.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It presents complex ideas in an accessible manner, making it easy to understand branding concepts.
- Q: What age group is this book appropriate for? A: The book is appropriate for adults and mature teens. Its content discusses commercialism and branding in a serious context.
- Q: How should I care for this hardcover book? A: To care for this hardcover book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Can this book be stored on a shelf? A: Yes, this book can be stored on a shelf. Its standard dimensions allow it to fit easily among other hardcover books.
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- Q: Is there a digital version of this book available? A: It is not specified whether a digital version exists. You may want to check online retailers for eBook options.