Title
Observational Research Handbook: Understanding How Consumers Live With Your Product,New
Delivery time: 8-12 business days (International)
The Observational Research Handbook Explores The Burgeoning Qualitative Marketing Research Technique Of Ethnography Or 'Descriptive Anthropology,' The Observation And Analysis Of How Consumers Respond To A Product Within Their Own Environments Based Upon Their Cultural Values And Relationships. The Most Comprehensive Professional Reference Available On The Subject, The Observational Research Handbook Acquaints Marketing And Advertising Professionals, Market Researchers, And Manufacturers Of Consumer Products With What Observational Research Is, What It Can Add To A Consumer Marketing Effort, And How An Ethnographic Marketing Study Is Conducted. The Book Includes Insights On Setting Study Objectives, Selecting The Appropriate Research Method, Defining The Parameters Of A Study, Creating Interview Scripts, Applying Specific Practices And Tips To The Actual Observations, And Then Compiling And Analyzing The Results. A Complete Case Studyfeaturing A Real Proposal For An Observational Research Study As Well As An Actual Script And Analysis Of The Resultsis Included In The Appendix. Praise For The Observational Research Handbook: 'Building Great Brands Means Constantly Fishing For New Ideas With The Power To Move Consumers. This Book Should Be In Every Marketer'S Tackle Box. Bill Abrams Provides A Guide To Observational Research That'S Fascinating And Instructive. Elizabeth Ellers Director, Brand Planning & Research Grey Advertising 'Bill Abrams Takes A Topic That Is Surrounded By Academic Mystery And Makes It Understandable And Usable For People In Business. The Learning That Colgate Has Obtained From Observing People Shopping And Using Our Products In Their Homes Has Been Invaluable In Designing New Products That Meet Their Needs. Observational Research Is A Cornerstone Of Our Consumer Insights Program.' Jim Figura Vice President Consumer Research And Insights Colgatepalmolive Company 'Bill Abrams Creative Director Turned Observational Research Guru, Opens Your Eyes To How You Can Determine How Consumers Actually Relate To And Use Your Product. When You Finish The Book, You Will Be A Believer!' Charles D. Peebler Jr. Chairman Emeritus True North Communications
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.