Title
Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It
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You Know Your Product Is Awesomebut Does Anybody Else? Forget Everything You Thought You Knew About Positioning. Successfully Connecting Your Product With Consumers Isn?T A Matter Of Following Trends, Comparing Yourself To The Competition Or Trying To Attract The Widest Customer Base.So What Is It? April Dunford, Positioning Guru And Tech Exec, Will Enlighten You.Her New Book, Obviously Awesome, Shows You How To Find Your Product?S ?Secret Sauce?And Then Sell That Sauce To Those Who Crave It. Having Spent Years As A Startup Executive (With 16 Product Launches Under Her Belt) And A Consultant (Who?S Worked On Dozens More), Dunford Speaks With Authority About Breaking Through The Noise Of A Crowded Market.Punctuated With Witty Anecdotes And Compelling Case Studies, Dunford?S Book Is At Once Entertaining And Illuminating. Among The Invaluable Lessons You?Ll Learn Are: The Five Components Of Effective Positioning How To Instantly Connect An Audience To Your Offering?S Value How To Choose The Best Market For Your Products How To Use Three Distinct Styles Of Positioning To Your Advantage How To Leverage Market Trends To Help Buyers Understand Why Making A Purchase Is Important Right Nowwhether You?Re An Entrepreneur, Marketer Or Salesperson Struggling To Bring Inventive Products To Market, Dunford?S Insights Will Help You Find Your Awesome, So That Your Customers Can Too.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book contain? A: The book contains two hundred pages. This length provides ample content for understanding product positioning.
- Q: What is the binding type of this book? A: The book has a paperback binding. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point five one inches in width, and eight point five inches in height. These dimensions make it portable for various reading environments.
- Q: How should I approach the ideas presented in this book? A: You can approach the ideas by reading it cover to cover or focusing on sections relevant to your needs. The structure allows for flexibility in how you engage with the content.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners in marketing. It explains fundamental concepts of product positioning clearly and effectively.
- Q: What audience is this book intended for? A: This book is intended for entrepreneurs, marketers, and salespeople. Its insights cater to anyone looking to improve their product positioning strategies.
- Q: How should I store this book to keep it in good condition? A: Store the book in a dry, cool place away from direct sunlight. This helps prevent any damage to the paperback cover and keeps the pages in good condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can lightly wipe the cover with a dry cloth. Avoid using liquid cleaners, as they may damage the pages.
- Q: Is there any specific care needed to maintain the book's quality? A: No special care is needed; just handle it gently and keep it away from moisture. Regular handling should not affect its quality.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place to address such issues.
- Q: What is the return policy for this book? A: The return policy typically allows returns within a specified period, often thirty days. Check with the seller for specific details.
- Q: Can I find this book in other formats? A: Currently, the book is available only in paperback. There may be digital versions available later, but check with the publisher.
- Q: How does this book compare to other marketing books? A: This book focuses specifically on product positioning, unlike many others that cover broader marketing topics. It provides unique insights from the author's extensive experience.
- Q: Is the author experienced in product positioning? A: Yes, the author, April Dunford, has extensive experience in product positioning and has launched sixteen products successfully. Her expertise lends credibility to the content.
- Q: What makes this book different from other positioning books? A: This book uniquely emphasizes finding a product's 'secret sauce' and communicating its value effectively. It combines practical advice with engaging anecdotes.