Title
Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It
Delivery time: 8-12 business days (International)
You Know Your Product Is Awesomebut Does Anybody Else? Forget Everything You Thought You Knew About Positioning. Successfully Connecting Your Product With Consumers Isn?T A Matter Of Following Trends, Comparing Yourself To The Competition Or Trying To Attract The Widest Customer Base.So What Is It? April Dunford, Positioning Guru And Tech Exec, Will Enlighten You.Her New Book, Obviously Awesome, Shows You How To Find Your Product?S ?Secret Sauce?And Then Sell That Sauce To Those Who Crave It. Having Spent Years As A Startup Executive (With 16 Product Launches Under Her Belt) And A Consultant (Who?S Worked On Dozens More), Dunford Speaks With Authority About Breaking Through The Noise Of A Crowded Market.Punctuated With Witty Anecdotes And Compelling Case Studies, Dunford?S Book Is At Once Entertaining And Illuminating. Among The Invaluable Lessons You?Ll Learn Are: The Five Components Of Effective Positioning How To Instantly Connect An Audience To Your Offering?S Value How To Choose The Best Market For Your Products How To Use Three Distinct Styles Of Positioning To Your Advantage How To Leverage Market Trends To Help Buyers Understand Why Making A Purchase Is Important Right Nowwhether You?Re An Entrepreneur, Marketer Or Salesperson Struggling To Bring Inventive Products To Market, Dunford?S Insights Will Help You Find Your Awesome, So That Your Customers Can Too.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.