Title
Ogilvy on Advertising,Used
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A candid and indispensable primer on all aspects of advertising from the man Time has called 'the most sought after wizard in the business.'Told with brutal candor and prodigal generosity, David Ogilvy reveals: How to get a job in advertising How to choose an agency for your product The secrets behind advertising that works How to write successful copyand get people to read it Eighteen miracles of research What advertising can do for charitiesAnd much, much more.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'Ogilvy on Advertising' about? A: 'Ogilvy on Advertising' is a comprehensive guide that covers various aspects of advertising, written by David Ogilvy, who is known as one of the most influential figures in the advertising industry. The book provides insights on how to succeed in advertising, choose the right agency, and write effective copy.
- Q: Who is the author of 'Ogilvy on Advertising'? A: The author of 'Ogilvy on Advertising' is David Ogilvy, a renowned advertising executive often referred to as the 'father of advertising'.
- Q: What topics are covered in the book? A: The book covers a range of topics including how to get a job in advertising, the secrets of successful advertising, techniques for writing compelling copy, and the role of advertising in charitable organizations.
- Q: What is the binding type of this book? A: 'Ogilvy on Advertising' is available in paperback binding, making it a durable and portable option for readers.
- Q: How many pages does 'Ogilvy on Advertising' have? A: The book contains a total of 224 pages, providing a thorough exploration of advertising principles and practices.
- Q: When was 'Ogilvy on Advertising' published? A: 'Ogilvy on Advertising' was published on March 12, 1985, and has since become a classic in advertising literature.
- Q: Is 'Ogilvy on Advertising' suitable for beginners? A: Yes, 'Ogilvy on Advertising' is suitable for beginners as it offers foundational knowledge and practical advice for those new to the advertising field.
- Q: What makes this edition special? A: This is the 'F First Paperback Edition Used', which indicates it is a first edition in paperback format, making it a collectible item for enthusiasts of advertising and marketing.
- Q: Can I use insights from this book for digital advertising? A: Yes, many principles discussed in 'Ogilvy on Advertising' are applicable to both traditional and digital advertising, emphasizing the importance of effective messaging and audience engagement.
- Q: What condition is the book in? A: 'Ogilvy on Advertising' is in 'New' condition, ensuring that readers receive a quality product with no damage.