Ol'faktornaya samoprezentatsiya v reklamnykh obrazakh sovremennoy kul'tury: Teoreticheskoe i empiricheskoe issledovanie (Russian,Used

Ol'faktornaya samoprezentatsiya v reklamnykh obrazakh sovremennoy kul'tury: Teoreticheskoe i empiricheskoe issledovanie (Russian,Used

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SKU: DADAX3659199982
Brand: LAP Lambert Academic Publishing
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Ol'faktornaya samoperzentatsiya eto samoprezentatsiya cheloveka posredstvom parfyumernykh aromatov. S pomoshch'yu parfyumernykh zapakhov chelovek vyrazhaet svoyu gendernovozrastnuyu prinadlezhnost', sotsial'nyy status, lichnostnye kachestva. Ispol'zovanie aromatov pozvolyaet cheloveku igrat' razlichnye sotsial'nye roli, vystraivat' svoe povedenie otnositel'no okruzhayushchikh. Reklama parfyumernykh aromatov okazyvaet vliyanie na samoprezentatsiyu sovremennogo cheloveka. Ona sozdaet normy povedeniya, formiruet predstavleniya cheloveka o tom, kakimi aromatami on dolzhen pol'zovat'sya, chtoby sozdat' svoy zhelaemyy obraz i stat' priznannym v obshchestve. V dannoy rabote podnimayutsya voprosy issledovaniya roli parfyumernykh zapakhov v sovremennoy kul'ture. Zatragivaetsya problema znacheniya ol'faktornoy samoprezentatsii kak vazhnoy kharakteristiki imidzha, a takzhe rassmatrivaetsya vliyanie reklamy parfyumernykh aromatov na ol'faktornuyu samoprezentatsiyu. V rabote privodyatsya rezul'taty avtorskogo issledovaniya sotsiokul'turnykh kharakteristik parfyumernykh zapakhov i analiza reklamy parfyumernykh aromatov. Kniga budet interesna vsem, kto interesuetsya imidzhelogiey i sotsiologiey kul'tury.

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