Title
On Becoming Neighbors: The Communication Ethics of Fred Rogers (Composition, Literacy, and Culture),Used
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Winner, 2020 NCA Top SingleAuthor Book of the Year AwardFred Rogers is an American cultural and media icon, whose childrens television program, Mister Rogers Neighborhood, ran for more than thirty years (19672001) on the Public Broadcasting System. In this highly original book, communication scholar Alexandra C. Klarn shows how Rogers captured the moral, social, and emotional imaginations of multiple generations of Americans. She explores the nuanced complexity of the thought behind the man and the program, the dialogical integration of his various influences, and the intentional ethic of care behind the creation of a program that spoke to the affective, cultural, and educational needs of children (and adults) during a period of cultural and political upheaval. Richly informed by newly available archival materials, On Becoming Neighbors chronicles the evolution of Rogers thought on television, children, pedagogy, and the family through a rhetorical, cultural, and ethical lens. Klarn probes how Rogers creates the conditions for dialogue in which participants explore possibilities and questions relating to the social and material world.
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