Title
On Deadline: Managing Media Relations, 4th,Used
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Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of realworld experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the public; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text. With a clear and fastmoving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a mustread for prospective and current media relations professionals dedicated to maximizing their organizations results.
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- Q: What is the main focus of 'On Deadline: Managing Media Relations, 4th'? A: The book focuses on the essential skills and strategies needed by media relations professionals to navigate the complexities of today's media landscape, including crisis management, communication tactics, and relationship-building with reporters.
- Q: Who is the author of this book? A: The book is authored by Carole M. Howard, who brings decades of real-world experience in media relations.
- Q: What are the key topics covered in this edition? A: Key topics include major trends in media relations, the evolving definition of news, crisis communication, ethics, and the role of media relations professionals as counselors.
- Q: How many pages does this book have? A: The book contains a total of 280 pages.
- Q: What is the condition of the used book? A: The book is listed as 'Used Book in Good Condition,' indicating it has been previously owned but is still in very good shape.
- Q: Is this book suitable for beginners in media relations? A: Yes, the book is designed to be accessible for both prospective and current media relations professionals, making it suitable for beginners.
- Q: What kind of binding does this book have? A: This edition is a paperback binding, making it lightweight and easy to handle.
- Q: When was this book published? A: The book was published on February 15, 2006.
- Q: What edition is 'On Deadline: Managing Media Relations'? A: This is the fourth edition of the book.
- Q: How does this book address changes in technology and globalization? A: The fourth edition threads discussions of how changes in technology, including the Internet, and globalization impact media relations throughout the text.