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On Message: How a Compelling Narrative Will Make Your Organization Succeed,Used
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In this era of information overload and realtime communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive howto on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friends own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;Stop wasting time and energy gathering unnecessary facts and data that dont advance their message; andGet results faster by using narrative as a productive tool that will fuel success.
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