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On Signs,Used
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Thirty Years Ago Roland Barthes And Others First Perceived The Power Of Unassertive Objects As 'Signs,' Bearers Of Accepted Opinion And Of Ideological Manipulation. In The Three Decades Since, There Has Developed A New Science Of Signs, Called Semiotics. Its Practitioners Include Advertisers, Politicians, Media Pundits, And Cultural Mandarins, All Of Whom Send Signalsa Product, An Image, A Service, An Ideato Those Who Will 'Buy' Only If They Recognize Themselves In The Message.On Signs Opens Up Semiotics To A Broad, Nonspecialist Audience. Here The Founders Of The Discipline, Along With Some Of The Leading 'Signmaker' Of Contemporary Culture, Undertake To Explain The Signs In Subjects As Diverse As El Salvador'S Death Squads And Ladies' Lingerie, The Letters Of Pliny And The Windows Of Tiffany'S, Fashion, Food, Film, Jokes, Psychoanalysis, And History.The Fortysix Essaye Gathered Here Are Either Newly Written For On Signs Or (Save One) Newly Translated Into English. Among The Contributors Are Roland Barthes, Michel De Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, And Others.On Signs Is, To Say The Least, Provocative. Umberto Eco Writes On Cowboys And Indians At A White House Press Conference, Edmundo Desnoes On The Meaning Of Castro'S Beard. Jan Kott Explains The Dramaturgy Of A Heart Attack, Roland Barthes Tells How To Spend A Week In Paris, And Milton Glaser Reveals The Semiotic Underpinnings Of Supermarket Design. Thomas Sebeok Show Howand Whyto Communicate With People Who Wil Live 10,000 Years From Now.On Signs Will Astonish, Enlighten, And Amuse. What It Does, No Book Has Done Before.
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- Q: What is the page count of 'On Signs'? A: The book 'On Signs' has five hundred thirty-six pages. This extensive collection of essays explores the science of signs and semiotics.
- Q: What type of binding does 'On Signs' have? A: The book is available in paperback binding. This format makes it more portable and accessible for readers.
- Q: Who is the author of 'On Signs'? A: The author of 'On Signs' is Marshall Blonsky. He has compiled contributions from various prominent thinkers in the field of semiotics.
- Q: How do I read 'On Signs' effectively? A: To read 'On Signs' effectively, consider approaching it essay by essay. Each essay provides unique insights into different aspects of semiotics.
- Q: Is 'On Signs' suitable for beginners in semiotics? A: Yes, 'On Signs' is suitable for beginners. It opens up complex concepts in semiotics to a broad, non-specialist audience.
- Q: What themes are explored in 'On Signs'? A: Themes in 'On Signs' include ideological manipulation, cultural signs, and the impact of advertising. The essays cover diverse subjects.
- Q: How should I store 'On Signs' to keep it in good condition? A: Store 'On Signs' in a cool, dry place away from direct sunlight. This helps preserve the book's quality and prevents damage.
- Q: Can 'On Signs' be used as a reference book? A: Yes, 'On Signs' can be used as a reference book. Its essays can help readers explore specific topics within semiotics and cultural studies.
- Q: Is there any specific care needed for 'On Signs'? A: No specific care is needed, but handle it gently to avoid creasing or tearing. Keep it away from moisture to prevent damage.
- Q: How does 'On Signs' compare to other semiotic texts? A: Compared to other semiotic texts, 'On Signs' is more accessible for casual readers. It combines academic insights with engaging essays.
- Q: What if 'On Signs' arrives damaged? A: If 'On Signs' arrives damaged, contact the seller for a return or exchange. Most sellers have policies for damaged items.
- Q: What is the main focus of the essays in 'On Signs'? A: The main focus of the essays in 'On Signs' is the analysis of signs in various cultural contexts. Each essay examines different facets of semiotics.
- Q: Is 'On Signs' appropriate for academic study? A: Yes, 'On Signs' is appropriate for academic study. It includes contributions from renowned thinkers in the field of semiotics.
- Q: What kind of audience is 'On Signs' aimed at? A: The audience for 'On Signs' includes both academics and general readers interested in culture and communication. It's designed to engage a wide range of readers.
- Q: Can I find essays on contemporary culture in 'On Signs'? A: Yes, 'On Signs' includes essays on contemporary culture and its signs. This makes it relevant for understanding modern societal communication.