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One Great Insight Is Worth a Thousand Good Ideas: An Advertising HallofFamer Reveals the Most Powerful Secret in Business,Used
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An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'One Great Insight Is Worth a Thousand Good Ideas'? A: The book explores valuable insights gained from a successful career in advertising, emphasizing the importance of understanding consumer behavior and effective communication strategies.
- Q: Who is the author of this book? A: The author is Phil Dusenberry, a recognized figure in the advertising industry and a Hall of Fame executive.
- Q: What can I expect to learn from this book? A: Readers can expect to learn key lessons in advertising, including how to attract consumers and tackle communication challenges based on real-world experiences.
- Q: Is this book a reprint? A: Yes, this book is a reprint edition, originally published on October 3, 2006.
- Q: How many pages does the book have? A: The book contains 304 pages.
- Q: What is the condition of the used book? A: The book is listed as in 'Very Good' condition, indicating it has been gently used but is still well-preserved.
- Q: In what format is this book available? A: The book is available in paperback format.
- Q: What category does this book fall under? A: This book is categorized under Advertising.
- Q: Is there any specific audience for this book? A: The book is ideal for professionals in marketing, advertising students, and anyone interested in learning about effective business strategies.
- Q: What makes this book stand out from other advertising books? A: It provides firsthand insights from a veteran in the advertising field, sharing unique experiences and lessons that are applicable to modern business challenges.