Title
One Great Insight Is Worth a Thousand Good Ideas: An Advertising HallofFamer Reveals the Most Powerful Secret in Business,Used
Delivery time: 8-12 business days (International)
An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'One Great Insight Is Worth a Thousand Good Ideas'? A: The book explores valuable insights gained from a successful career in advertising, emphasizing the importance of understanding consumer behavior and effective communication strategies.
- Q: Who is the author of this book? A: The author is Phil Dusenberry, a recognized figure in the advertising industry and a Hall of Fame executive.
- Q: What can I expect to learn from this book? A: Readers can expect to learn key lessons in advertising, including how to attract consumers and tackle communication challenges based on real-world experiences.
- Q: Is this book a reprint? A: Yes, this book is a reprint edition, originally published on October 3, 2006.
- Q: How many pages does the book have? A: The book contains 304 pages.
- Q: What is the condition of the used book? A: The book is listed as in 'Very Good' condition, indicating it has been gently used but is still well-preserved.
- Q: In what format is this book available? A: The book is available in paperback format.
- Q: What category does this book fall under? A: This book is categorized under Advertising.
- Q: Is there any specific audience for this book? A: The book is ideal for professionals in marketing, advertising students, and anyone interested in learning about effective business strategies.
- Q: What makes this book stand out from other advertising books? A: It provides firsthand insights from a veteran in the advertising field, sharing unique experiences and lessons that are applicable to modern business challenges.