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One Up: Creativity, Competition, and the Global Business of Video Games,Used
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What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokmon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, freetoplay content, and phenomena like esports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, TakeTwo Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
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- Q: What is the main focus of the book 'One Up: Creativity, Competition, and the Global Business of Video Games'? A: The book focuses on analyzing the innovative strategies and competitive dynamics of the video game industry, exploring how it has transformed from a niche market to a mainstream entertainment form.
- Q: Who is the author of 'One Up' and what qualifications do they have? A: The author is Joost van Dreunen, an industry expert with over twenty years of experience in the video game sector, providing insights based on extensive industry data.
- Q: What type of content can I expect in 'One Up'? A: Readers can expect empirical analyses, case studies of leading companies, and discussions on digital distribution, free-to-play models, e-sports, and live streaming.
- Q: How many pages does 'One Up' have? A: The book has a total of 296 pages.
- Q: What is the publication date of 'One Up'? A: The book was published on October 6, 2020.
- Q: Is 'One Up' suitable for investors and business professionals? A: Yes, 'One Up' is recommended for investors, creatives, managers, and anyone interested in understanding the business strategies that drive growth in the entertainment sector.
- Q: What binding format is 'One Up' available in? A: The book is available in a hardcover binding format.
- Q: Are there any notable companies discussed in 'One Up'? A: Yes, the book includes case studies of prominent companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, and Sony.
- Q: What lessons does 'One Up' offer regarding the future of entertainment? A: The book provides insights on how creativity in business strategy can lead to success in the video game industry and offers lessons applicable to broader entertainment trends.
- Q: Is 'One Up' a beginner-friendly read for someone new to the video game industry? A: While 'One Up' provides in-depth analysis, it is accessible to readers new to the industry, making it a valuable resource for those looking to understand video game business strategies.