Online Content Syndication: Theoretische Fundierung und praktische Ausgestaltung eines Geschftsmodells der Medienindustrie (Mark,Used

Online Content Syndication: Theoretische Fundierung und praktische Ausgestaltung eines Geschftsmodells der Medienindustrie (Mark,Used

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Product Description Markus Anding unterzieht das Geschftsmodell Online Content Syndication einer theoretischen Prfung und entwirft Szenarien fr eine Erfolg versprechende Gestaltung. Er bietet sowohl fr Ersteller von Inhalten als auch fr Inhaltehndler (Content Syndicatoren) eine fundierte Ausgangsbasis fr den Auf und den Umbau von Geschftsmodellen. From the Back Cover Schon hufig versuchten Unternehmen, bewhrte klassische Geschftsmodelle auf das Internet zu bertragen, um so neue Mrkte und Potenziale zu erschlieen. Im Falle der Content Syndication, der kommerziellen Mehrfachverwertung von Medieninhalten, waren entsprechende, meist auf Versuch und Irrtum beruhende Bemhungen bisher nur von migem Erfolg gekrnt. Ein wichtiger Grund hierfr ist die fehlende theoretische Fundierung. Markus Anding unterzieht das Geschftsmodell Online Content Syndication einer theoretischen Prfung und entwirft Szenarien fr eine Erfolg versprechende Gestaltung. Er bietet sowohl fr Ersteller von Inhalten als auch fr Inhaltehndler (Content Syndicatoren) eine fundierte Ausgangsbasis fr den Auf und den Umbau von Geschftsmodellen. Seine Definition des ContentBegriffs, sein Marktmodell fr Online Content Syndication und sein Bewertungsansatz fr Medieninhalte sind wichtige Ausgangspunkte fr weitere Arbeiten. About the Author Dr. Markus Anding ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut fr Wirtschaftsinformatik und Neue Medien der Universitt Mnchen.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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