Onward: How Starbucks Fought For Its Life Without Losing Its Soul

Onward: How Starbucks Fought For Its Life Without Losing Its Soul

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In 2008, Howard Schultz, The President And Chairman Of Starbucks, Made The Unprecedented Decision To Return As The Ceo Eight Years After He Stepped Down From Daily Oversight Of The Company And Became Chairman. Concerned That Starbucks Had Lost Its Way, Schultz Was Determined To Help It Return To Its Core Values And Restore Not Only Its Financial Health, But Also Its Soul. In Onward, He Shares The Remarkable Story Of His Return And The Company'S Ongoing Transformation Under His Leadership, Revealing How, During One Of The Most Tumultuous Economic Times In History, Starbucks Again Achieved Profitability And Sustainability Without Sacrificing Humanity. Offering Readers A Snapshot Of A Moment In History That Left No Company Unscathed, The Book Zooms In To Show, In Riveting Detail, How One Company Struggled And Recreated Itself In The Midst Of It All. The Fastpaced Narrative Is Driven By Daytoday Tension As Conflicts Arise And Lets Readers Into Schultz'S Psyche As He Comes To Terms With His Limitations And Evolving Leadership Style. Onward Is A Compelling, Candid Narrative Documenting The Maturing Of A Brand As Well As A Businessman. Onward Represents Schultz'S Central Leadership Philosophy: It'S Not Just About Winning, But The Right Way To Win. Ultimately, He Gives Readers What He Strives To Deliver Every Daya Sense Of Hope That, No Matter How Tough Times Get, The Future Can Be Just As Or More Successful Than The Past, Whatever One Defines Success To Be.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'Onward: How Starbucks Fought for Its Life without Losing Its Soul'? A: The main theme of the book revolves around Howard Schultz's return to Starbucks and his efforts to restore the company's core values, financial health, and soul during challenging economic times.
  • Q: Who is the author of 'Onward' and what is his role at Starbucks? A: The author is Howard Schultz, who served as the president, chairman, and CEO of Starbucks, notably returning as CEO in 2008 after stepping down for eight years.
  • Q: What kind of insights can readers expect from this book? A: Readers can expect insights into Schultz's leadership philosophy, the transformation of Starbucks, and a candid look at the challenges and decisions made during a pivotal time for the company.
  • Q: How many pages does 'Onward' have? A: The book contains 368 pages, providing a detailed narrative of the events and challenges faced by Starbucks.
  • Q: When was 'Onward' published? A: The book was published on March 29, 2011.
  • Q: What type of binding does 'Onward' have? A: This edition of 'Onward' is a hardcover binding, making it durable and suitable for display on bookshelves.
  • Q: Is 'Onward' suitable for readers interested in business and leadership? A: Yes, 'Onward' is categorized under 'Business & Industry' and offers valuable lessons on leadership, corporate values, and resilience.
  • Q: What is the condition of the book being sold? A: The book is being sold in new condition, ensuring that it is free from any defects or wear.
  • Q: What can readers learn about Howard Schultz's leadership style? A: Readers will learn about Schultz's evolving leadership style and his philosophy that emphasizes winning the right way, not just achieving financial success.
  • Q: Does 'Onward' provide a historical context about Starbucks? A: Yes, the book provides a snapshot of a significant moment in history for Starbucks, detailing how the company navigated through economic turmoil and emerged resilient.