Title
Open Immediately: Straight Talk on Direct Mail Fundraising : What Works, What Doesn'T, and Why,Used
Delivery time: 8-12 business days (International)
If you want straight talk about direct mail fundraising, do what the title says: open this book immediately.In it youll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail.Unlike other books that overcomplicate the subject, Open Immediately!, by Stephen Hitchcock, does just the opposite. It offers an elegantly simple and inviting approach to direct mail by focusing on one element at a time. (This approach has the added benefit of making it easy to find the exact help you need.)The book is divided into six major parts: Essentials of Direct Mail Fundraising Acquiring and Renewing Donors Targeting Your Mailings Writing Effective Letters Key Components of Your Appeal, and How to AskWithin each part, Hitchcock offers specific suggestions with just enough detail to allow you to implement his advice. Take the section, How to Ask. Among the topics discussed are: ways of asking for the gift, why its important to ask for the gift at least twice, when not to ask for a specific gift, how to increase the first gift (the key one as it dictates the size of future gifts), how to raise $1,000 gifts by mail, and how to ask for monthly gifts and charitable bequests. And thats just a sampling.Or take the section, Key Components of Your Appeal. The 16 topics Hitchcock explores in these pages include a discussion of obsolete (and offensive) techniques, the cardinal rules of envelope copy, the misunderstood role of inserts, the use of multiple signatures, how to contain your costs, even a look at URGENT telegrams and whether they work.With its cleareyed realistic focus, theres no other book on direct mail fundraising quite like Open Immediately!.Hitchcock knows that your time is limited. He realizes too that youre not going to overturn your current program. But what you can do, he understands, is tweak your efforts to be more profitable. And, Open Immediately! offers dozens and dozens of ways to do just this.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.